Home Contact us Add to Favorites
Reading RSS Download Business Book » Business book » Customer satisfaction in the banking sector - Sundeep Jhowry
  • Top news


  •    

    Download Customer satisfaction in the banking sector - Sundeep Jhowry

     Published: 13-02-2013, 16:16  Comments: (0)

    Customer satisfaction in the banking sector

    Description:
    Among the various fields of management, marketing is perhaps the most ambitious and interesting one. Since long time marketing have evolved from being production oriented to customer oriented. The purpose of this study was to assess one of the components of customer relationship management in the banking sector with relation to the banking services provided, which is customer satisfaction. The data collected for this study was by the means of a survey questionnaire. The aim was to have a better idea of the areas in the banking services, which banks must exploit so that to enhance long term relationship with customers and to attract new customers from competitors. The services in which some amendments must be made are revealed in the discussions and analysis chapter.

    Title: Customer satisfaction in the banking sector
    Author: Sundeep Jhowry
    Publication Date: 2010
    Pages: 100




    Bookmark and Share

    Related News:

      Download The Customer Satisfaction on Debit Card: A case study on Standard Bank Limi ...
      Description: Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customera??s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. The present study is about an analysis of the customersa?? satisfaction on Debit Card of Standard Bank Limited, Khulna, Bangladesh.
      Download Customer Relationship Management in Electronic Markets -
      Description: Book DescriptionDiscover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs,many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and
      Download Customer Relationship Management in Electronic Markets - Gopalkrishnan R. I ...
      Description: Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesseshave been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which
      Download The Impact of Service Quality on Customer Satisfaction: The Case of Grameen ...
      Description: This study is to gain better understanding of the impact of service quality on customer satisfaction of a Telecommunication Company in Bangladesh. In todaya??s highly competitive market environment and with growing customer expectations, companies are trying to maintain effective customer service that helps to build customera??s relationship so that customers are satisfied. The purpose of this study is to identify the relationship between service quality and customer satisfaction. The findings of this study show that service quality in the company is more than sufficient implying customers are overly satisfied and subscribers are loyal and satisfied with the services offered to them and are ready to recommend others. The results of the study also indicated that service quality and customer satisfaction are significantly and positively related to each other. However, understanding and studying of the relationship among all the variables of service quality can helps mobile
      Download Customer Relationship Management - Ec-Council
      Description: The relationship between suppliers, technology, and customers is explained in this guide to customer relationship management. Advice is provided on how to acquire and retain customers by leveraging the latest advanced technologies and how to maintain a customer service support center in an e-business environment. Customer lifecycle management and lifetime value, customer strategy, and building a business case for customer relationship management are discussed. This book will prepare managers for the EC-Council CRM exam 212-16.
  •  
  • Tags