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    Download Marketing Scales IV: Organizational Behavior (Marketing Scales Series) - II, Gordon C. Bruner, Karen E. James, Paul J. Hensel

     Published: 5-03-2013, 13:23  Comments: (0)

    Marketing Scales IV: Organizational Behavior (Marketing Scales Series)

    Description:
    This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.

    Title: Marketing Scales IV: Organizational Behavior (Marketing Scales Series)
    Author: II, Gordon C. Bruner, Karen E. James, Paul J. Hensel
    Publication Date: 2008
    Pages: 800




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