Marketing Scales IV: Organizational Behavior (Marketing Scales Series) – II, Gordon C. Bruner, Karen E. James, Paul J. Hensel

Marketing Scales IV: Organizational Behavior (Marketing Scales Series)

Description:
This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.

Title: Marketing Scales IV: Organizational Behavior (Marketing Scales Series)
Author: II, Gordon C. Bruner, Karen E. James, Paul J. Hensel
Publication Date: 2008
Pages: 800

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